Five Extra Years
In the last 40 years, Physical Activity (PA) has dropped by 20% in the UK. Where PA was once the norm, machines and technology have taken over, leading to a norm oh physical inactivity. The health implication of this are huge, meaning that for the first time in history, this generation of children may die 5 year younger than that of their parents. The cost and consequence of this is phenomenal.
With this is mind, and as part of the project called ‘Designed to Move’ Nike created a short video called ‘Five Extra Years’ asking children to think how they would use 5 extra years...
It is a powerful, moving and thoughtful film.
Call to Action
Designed to Move highlight a need to facilitate two things to help increase young peoples PA levels
- Create early positive experiences for children
If kids are playing hard and having fun, they’ll come back for more. One day, they’ll have hard playing kids of their own, and the negative cycle will be broken.
- Integrate PA into everyday life
Our world doesn’t make physical activity very easy. Everything around us is designed for sedentary convenience. It’s time to shake things up.