Five Extra Years
If I had Five Extra Years...
In the last 40 years, physical activity has dropped by 20% in the UK. Where physical activity was once the norm, machines
and technology have taken over, leading to a norm of physical inactivity. The health implications of this are huge, meaning
that for the first time in history, this generation of children may die 5 years younger than that of their parents. The cost and
consequence of this is phenomenal.
With this is mind, and as part of the project called ‘Designed to Move’ Nike created a short video called ‘Five Extra Years’ asking children to think how they would use 5 extra years...
It is a powerful, moving and thoughtful film.
Call to Action
Create early positive experiences for children
If kids are playing hard and having fun, they’ll come back for more. One day, they’ll have hardplaying kids of their own, and the negative cycle will be broken.
Integrate physical activity into everyday life
Our world doesn’t make physical activity very easy. Everything around us is designed for sedentary convenience. It’s time to shake things up.
From ‘Designed to Move’
NHS Physical Activity Recommendations:
- Children aged between 5 and 18 should do at least 60 minutes of physical activity every day.
- On at least 3 days a week, this activity should include activities to strengthen muscles, such as running.
- ‘Whatever our age, there is good scientific evidence that being physically active can help us lead healthier and even happier lives’